Basic information
Personal data controller
We are the company OptoSmart s.r.o., ID 09449230, VAT CZ09449230, with registered office T.G. Masaryka 521 26751 Zdice and as a controller we process your personal data.
What personal data we process
Personal data you provide to us
We process personal data that you provide to us.
More information
Personal data we collect other than directly from you
We may also process your personal data as part of joint marketing campaigns. We may combine them for the purposes of marketing campaigns or for the proper performance of a contract.
In the event that your personal data will be transferred to another entity, we will inform you in advance, including who we are transferring the personal data to. If someone else passes your personal data to us, they must also inform you in advance.
Personal data of third parties that you provide to us
If you provide us with personal data of third parties, it is your responsibility to inform the person concerned and to ensure that they agree to these privacy terms.
More information
Personal data that we process automatically
When you visit our website, we may collect certain information about you, such as your IP address, the date and time you accessed our website, information about your Internet browser, operating system, or your language settings. We may also process information about your behaviour on our website, e.g. which links you visit on our website and which products you are shown.
If you access our website from a mobile phone or similar device or through one of our mobile apps, we may also process information about your mobile device (data about your mobile phone, any records of app crashes, etc.).
Why we collect and process your personal data
We process your personal data for the following reasons:
- Purchase of goods and services: we primarily process your personal data to properly process and deliver your order. If there are any problems, your personal data helps us know who to contact.
- Customer care: if you contact us with a question/problem, we need to process your data to answer/resolve it. In some cases, personal data may also be passed on to third parties (e.g. carriers of goods).
- Marketing activities:
- Email marketing: we send you commercial email communications based on your consent. You can easily unsubscribe from receiving marketing communications by emailing: sekretariat@optosmart.cz
- Telemarketing: we make marketing calls to offer our goods and services and related marketing communications. The legal basis for processing your telephone number is either your consent or at least our legitimate interest in conventional direct marketing. You can object to this processing.
- Improving our services: we can also use tools for testing different variants (A/B testing), Google Analytics, Facebook Analytics, etc. to optimise elements on and off the website.
- Customer reviews of goods and services: after you purchase goods or services from us, you may be asked to rate them.
- Exercise of rights and legal claims and control by public authorities: we may also process your personal data on the grounds that we need it to exercise our rights and legal claims (e.g. in the event that you have an outstanding claim against us or to prove delivery of ordered goods). We may also process your personal data because we need it for the purposes of inspections by public authorities and for other similarly compelling reasons.
We process personal data on the following legal grounds
Execution and conclusion of the contract
We need a large part of your personal data in order to be able to enter into a purchase or other contract with you regarding the goods or services you wish to purchase from us. Once the contract is concluded, we process your personal data in order to properly deliver the purchased goods to you. Based on this legal basis, we therefore process primarily billing and delivery data.
Legitimate interests
We also use your personal data to provide you with relevant content, i.e. content that is interesting to you. Based on legitimate interest, we mainly process personal data that we process automatically and cookies in this way.
For the same legal reason, we may send you as our customer email and SMS messages
If we process your personal data on the basis of this legal ground, you may object to this processing.
Consent
For the purposes of sending commercial communications (e-mail marketing) and telemarketing, we process your personal data on the basis of your consent. If you do not give us your consent and you are our customer, we may send you commercial communications (or call you in the context of telemarketing) without your consent. However, in any case, you can simply opt out of such marketing communications from us by sending us an email to: sekretariat@optosmart.cz
If you give us your consent to the processing of your personal data, you can withdraw it at any time by emailing us at sekretariat@optosmart.cz
Transfer of personal data to third parties
In these cases, we transfer your personal data to third parties (i.e. we act as a data controller in relation to this personal data):
- Delivery of the goods: the carrier is entitled to process the personal data we transmit to him only for the purpose of delivery of the goods and to delete the personal data without delay thereafter.
- Commercial communications: in the case of sending commercial communications (e.g. by email or SMS) or telemarketing, we may use a third party to send the communications or make the phone calls. This entity is bound by confidentiality obligations and may not use your personal data for any other purpose.
- Public authorities: in case of enforcement of our rights, your personal data may be transferred to a third party (e.g. a lawyer). If we are required by law or a public authority (e.g. the Police of the Czech Republic) to transfer your personal data to them, we must do so.
How long do we process your personal data?
In the first instance, we will process your data for the duration of the contractual relationship between us.
In the case of processing of personal data for which consent has been given, your personal data will generally be processed for a period of 7 years or until such consent is withdrawn.
In case you subscribe to commercial communications, we will process your personal data for a period of 7 years, or until you do not consent to receive them again.
Please also note that we must process those personal data that are necessary for the proper provision of services or for the fulfilment of all our obligations, whether these obligations arise from a contract between us or from generally binding legal regulations, regardless of the consent you have given, for the period of time specified by or in accordance with the relevant legislation (e.g. for tax documents, this period is at least 10 years).
Cookies: we delete cookies involving user behaviour after 30 days, with the older data being available in an anonymised form in Google Analytics.
Security of personal data
Your personal data is safe with us. To prevent unauthorised access and misuse of your personal data, we have put in place appropriate measures, both technical and organisational.
We strive to use security measures that provide sufficient security given the current state of technology. The security measures adopted are then regularly updated.
What rights you have in relation to the protection of your personal data
In relation to your personal data, you have, in particular, the right to withdraw your consent to the processing of your personal data at any time, the right to rectify or supplement your personal data, the right to request the restriction of its processing, the right to object to or complain about the processing of your personal data, the right to access your personal data, the right to request the transfer of your personal data, the right to be informed of a breach of security of your personal data and, under certain conditions, the right to erasure of certain personal data that we process in relation to you (the so-called "right to be forgotten").
According to the amendment to Act No. 235/2004 Coll., on value added tax, it is not possible to change data in an invoice already issued as of 1 January 2013. The data on the invoice can only be changed if you have not yet received and paid for the goods.
Access (portability)
You can ask us to send you a summary of your personal data.
At the same time, you have the right to access this information concerning your personal data:
- What are the purposes of processing your personal data
- What are the categories of personal data concerned
- Who, apart from us, are the recipients of your personal data
- The planned period for which your personal data will be stored
- Whether you have the right to request us to correct or delete your personal data or to restrict or object to the processing of your personal data
- Information about the source of the personal data, unless we have obtained it from you
Delete
You can also request that we delete your data (however, deletion will not affect data on documents that we are required by law to keep (e.g. invoices or credit notes). If we need your personal data to establish, exercise or defend our legal claims, your request may be refused (e.g. if we have an outstanding claim against you or if we have a claim pending).
Except as provided above, you have the right to erasure in the following cases:
- The personal data are no longer necessary for the purposes for which they were processed
- You have withdrawn your consent on the basis of which the data was processed and there is no further legal basis for processing it
- You have raised an objection to the processing of personal data and you consider that the assessment of the objection will show that your interest outweighs our interest in processing the personal data in the specific situation
- Personal data are processed unlawfully
- The obligation to erase is laid down in a special legal regulation
- This is personal data of children under 16 years of age
How to exercise the right to erasure? By sending an email to: sekretariat@optosmart.cz
Lodging an objection
We process some of your personal data on the basis of our legitimate interest (see the section of these terms and conditions entitled "We process personal data on these legal grounds"). If there are specific grounds on your part, you may object to the processing of this personal data about you. You can object to this by sending an email to: sekretariat@optosmart.cz
Restrictions on processing
If (a) you contest the accuracy of your personal data, (b) your personal data is being processed unlawfully, (c) we no longer need your personal data for the purposes of processing but you need it for the establishment, exercise or defence of your legal claims, or if you (d) have raised an objection under the previous paragraph, you have the right to have us restrict the processing of your personal data.
In this case, we can only process your personal data with your consent (except for the storage or backup of the personal data in question).
Filing a complaint
If you believe that we are processing your personal data unlawfully, you also have the right to lodge a complaint with the Data Protection Authority. However, we will be happy if you address the issues with us first. You can always contact us easily via our email sekretariat@optosmart.cz
These Privacy Policy including its components are valid and effective from 1 January 2022.